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In a laboratory, smokers are asked to "drive" using a computerized driving simulator equipped with a stick shift and a gas pedal. The object is to maximize the distance covered by driving as fast as possible on a winding road while avoiding rear-end collisions. Some of the subjects smoke a real cigarette immediately before climbing into the driver's seat. Others smoke a fake cigarette without nicotine. You are interested in comparing how many collisions the two groups have. In this study, the independent variable is:
Sales Trends
The direction and movement in sales performance over a specified period of time, providing insight into consumer behavior and market demand.
Niche Consumers
A select group of consumers with very specific preferences and needs that are different from the larger market.
Norms
Accepted standards or ways of behaving in a group, society, or culture, which guide the actions and expectations of its members.
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