Our First Chapter Pointed Out the Difference Between Basic Psychology

question 282

Essay

Our first chapter pointed out the difference between basic psychology and applied psychology. Distinguish between these two terms. Chapter 6 notes that consumer products are sometimes designed with little thought for visual principles such as those formulated by the Gestalt psychologists. Describe some ways in which knowledge of Gestalt principles could be applied to the design of consumer products.

---

Definitions:

Aversive Conditioning

A form of behavior therapy that involves repeated association of an undesired behavior with an unpleasant stimulus to reduce the behavior.

Double-blind Procedure

A study design in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias in research results.

Joseph Wolpe

A psychiatrist known for developing systematic desensitization, a process used to reduce phobias and anxieties.

Exposure Therapies

A set of therapeutic techniques used to treat fears and phobias by gradually exposing patients to the feared object or context without any danger, in order to overcome their anxiety.