The Trichromatic Theory Applies to the Level of Processing That

question 243

Multiple Choice

The trichromatic theory applies to the level of processing that occurs in the:

• A) retina of the eye.
• B) left temporal lobe.
• C) neurons of the thalamus.
• D) occipital lobe.

Distinguish PR from advertising in terms of media relations, costs, and audience engagement.

Recognize the role of PR professionals in crisis management and marketing communications.

Identify the components and importance of the triple bottom line in sustainable business practices.

Understand the role of research in PR strategy and the use of both primary and secondary research.

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Definitions:

Primacy Effect

The inclination to recall data from the start of a list more accurately than the details following it.

Recency Effect

A memory phenomenon that involves the ability to recall the last items in a series better than those in the middle.

Summary

A brief statement or account of the main points of something.

Mnemonist

An individual with the ability to remember vast amounts of information, sometimes with the help of advanced mnemonic techniques.