Examlex
In what way does the lens of the eye operate differently than the lens of a camera?
Source Likeability
The degree to which a message's sender is found to be attractive, friendly, or appealing, influencing the receiver's acceptance of the message.
Sleeper Effect
The finding that, over time, people separate the message from the messenger.
Fear-based
Describing actions or decisions motivated by fear, often leading to precautionary or defensive behavior to avoid negative outcomes.
Moderate Levels
Degrees or extents of something that are considered to be within a middle or average range, avoiding extremes.
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