A Car Manufacturer Places an Ad for Its Newest Model

question 413

Multiple Choice

A car manufacturer places an ad for its newest model in Playboy magazine, hoping that it will increase sales. In this case, the car is a/an ________ and the female models throughout the magazine would presumably serve as ________.

• A) unconditioned response; conditioned responses
• B) neutral stimulus; unconditioned stimuli
• C) unconditioned stimulus; conditioned stimulus
• D) conditioned stimulus; conditioned responses

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Definitions:

Primary Reinforcer

An innately satisfying stimulus, such as food or drink, which does not require learning to become pleasurable.

Secondary Reinforcer

A stimulus that gains its reinforcing properties through association with a primary reinforcer.

Certificate

A formal document attesting to a fact, such as the completion of an educational course or the qualification of the holder.

Discriminative Stimulus

A stimulus in the environment that indicates the availability of reinforcement or punishment for a particular behavior.