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It is interesting to note that the two individuals most closely associated with behaviourism didn't plan the aspects of their research findings that became influential worldwide. Explain how Ivan Pavlov won a Nobel Prize for his work on digestion, but became renowned for his work on conditioning. Years later, when B. F. Skinner ran low on food pellets for his rats, he made a fortuitous discovery regarding reinforcement schedules. Describe Skinner's research regarding these schedules.
The Self
A reference to an individual's consciousness of their own identity and personal character.
Cultural Difference
Variations in the customs, beliefs, practices, and social behavior between different societies or groups, often leading to diverse worldviews and ways of life.
Internal Attribution
The process of assigning the cause of behavior to internal characteristics, such as personality or disposition.
Self-Enhancement
The desire to maintain and increase the positivity of the self-concept.
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