Match These Definitions with the Terms They Define

question 28

Multiple Choice

Match these definitions with the terms they define.
-in groups, the tendency of members to avoid taking action because they assume that others will

• A)diffusion of responsibility
• B)deindividuation
• C)familiarity effect
• D)group-serving bias
• E)validity effect

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Definitions:

News Release

An official statement issued to the media and other stakeholders to announce something newsworthy.

Publicity

A nonpersonal, indirectly paid presentation of an organization, product, or service.

Product Line

A group of related products marketed by a company under a single brand name.

News Conference

A media event in which newsmakers invite journalists to hear them speak and, typically, ask questions.