Examlex
The purpose of Milgram's study on obedience was to find out how many people would obey an authority figure when directly ordered to violate their own ethical standards.
Possession Utility
The value or usefulness that comes from a consumer being able to possess a product, enabling its use when and where the consumer wishes.
Ownership Utility
The added value or satisfaction a consumer obtains from owning a product and being able to use it as desired.
Form Utility
The value added to products through the process of transformation, creating a more desirable product for consumers.
Place Utility
The value added to products by having them available at a location where they are needed or wanted.
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