George Has a Strong Preference for Coffee Place, Will Drive

question 67

Multiple Choice

George has a strong preference for Coffee Place, will drive out of his way to go there, and tells all of his friends about the restaurant. What is George demonstrating?

• A) brand advocacy
• B) brand exclusivity
• C) brand loyalty
• D) brand preference

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Definitions:

CEO's Preference

The particular choices or inclinations of a Chief Executive Officer of a corporation, often reflecting their strategic priorities and management style.

Environmental Factors

External elements, including social, economic, technological, and natural conditions, that affect individuals, organizations, and societies.

Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market.

Integration

The process of combining or coordinating separate elements so as to provide a harmonious, interrelated whole.