IGA Marked Individual-Sized Snacks Down to 25 Cents a Package

question 135

Multiple Choice

IGA marked individual-sized snacks down to 25 cents a package for the first five individual packages purchased. This was below the store's cost. These snacks would be considered which of the following type of product?

• A) differentiated product
• B) loss leader
• C) markdown
• D) bargain leader

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