Mars Candy Company Offered Coupons and Placed Grocery Cart Ads

question 175

Multiple Choice

Mars Candy Company offered coupons and placed grocery cart ads for its Peanut Butter Snickers bars before the new candy hit the stores. Customers then were asking retailers for the new product. Which of the following strategies did Mars used to promote its new product?

• A) centred
• B) pull
• C) point-of-purchase
• D) push

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