Which of the Following Is NOT One of the Four

question 32

Multiple Choice

Which of the following is NOT one of the four most common types of brands?

• A) master
• B) loyalty
• C) generic
• D) manufacturer

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Definitions:

Marketing Relationship

Strategies and tactics used by companies to attract, retain, and enhance relationships with customers.

Target Market

The particular group of consumers at which a product or service is aimed, identified by specific characteristics like age, gender, income, and lifestyle.

Ad Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Target Audience

The specific group of consumers identified as the intended recipient of an advertisement or message.