A Brand That Is So Dominant That Consumers Think of It

question 55

True/False

A brand that is so dominant that consumers think of it immediately when a product category is mentioned is called a generic brand.

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Definitions:

Fast-Mapping

The speedy and sometimes imprecise way in which children learn new words by tentatively placing them in mental categories according to their perceived meaning.

Word Mapping

A process in language learning where individuals link words to their meanings, facilitating vocabulary expansion and comprehension.

Mental Language

Refers to the representation of thoughts and knowledge in the mind, often conceptualized as an internal code or language used for thinking and reasoning.

Word Charting

A technique used in language studies to track and analyze the occurrence and frequency of words or phrases in a given context.