When a Patient Comes in Complaining of a Headache, the Therapist

question 121

Multiple Choice

When a patient comes in complaining of a headache, the therapist views the headache as the tip of a mental iceberg. Which type of therapy would this represent?

• A) psychoanalytic
• B) cognitive
• C) behavioural
• D) existential

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Definitions:

Curiosity

An eager desire to know or learn about something.

AIDA Approach

A classic marketing model that outlines the customer journey through four stages: Attention, Interest, Desire, and Action.

SPIN Approach

A sales technique that focuses on Situation, Problem, Implication, and Need-payoff to better understand and address customer needs.

FAB Presentation

A selling approach focusing on Features, Advantages, and Benefits of a product or service to persuade customers.