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Gardenia is trying to avoid thinking about the near-fatal car accident that she was in last year. She hasn't been able to drive to that side of the city since the accident. Her therapist has recommended that Gardenia participate in exposure treatments. Describe what this experience will entail, based on your knowledge of behaviour therapies.
Hypodermic Needle Model
A communication theory that suggests mass media has a direct, immediate and powerful effect on its audience, likening the media influence to an injection given by a hypodermic needle.
Uses And Gratifications Model
A theory in mass communication that explores how individuals actively seek out media to fulfill specific needs or desires.
Encoding/Decoding Model
A framework for understanding media communications processes, where "encoding" is the production of the message and "decoding" is its interpretation by the audience.
Imaginary Social Worlds
Socially constructed worlds that exist in imagination but influence real societies, like those found in literature or movies.
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