Examlex
Systematic desensitization is based on the principles of classical conditioning.
Mass Media
Various forms of media, such as television, radio, newspapers, and the internet, used to communicate to large audiences.
Emotional Appeal
A marketing strategy that attempts to elicit powerful emotions from the target audience to make a connection and influence their purchasing decision.
Advertisers
Companies or individuals that promote products, services, or ideas through various media channels to encourage consumer engagement or sales.
Auditory Techniques
Methods or strategies that involve sound or listening, often used in communication, learning, and marketing contexts.
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