Hans Guten Makes Furniture According to the Specifications of the Customer

question 105

Multiple Choice

Hans Guten makes furniture according to the specifications of the customer who ordered it. Each piece of furniture he makes is unique and he makes only one piece of furniture at a time. Guten is engaged in which of the following production processes?

• A) mass production
• B) individualized production
• C) customization
• D) niche manufacturing

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