Starcrest Publishing Is One of Many Companies That Will Take

question 42

Multiple Choice

Starcrest Publishing is one of many companies that will take demographic information about your child and publish a story written about that child. The story is already written, and a computer is used to insert the relevant information into the spaces left blank. Starcrest Publishing uses which of the following processes?

• A) mass customization
• B) just-in-time production
• C) niche manufacturing
• D) individualized production

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Definitions:

Geodemographic Segmentation

A marketing tool that combines geography with demographic information to categorize consumers into specific groups for targeted marketing.

Loyalty Segmentation

The process of dividing a customer base into groups based on the degree of loyalty they exhibit towards a brand or product.

Micromarketing

A marketing strategy focused on a small group of highly targeted customers, tailoring products and marketing messages to their specific needs and preferences.

Population Increases

refers to the rise in the number of people in a particular area, affecting various aspects of society including demands for goods and services.