Shondra Is Intellectually Challenged

question 92

Multiple Choice

Shondra is intellectually challenged.She wants to marry and raise a family; however,others do not think she would be able to cope with the responsibility.Which attitude does this opinion reflect?

• A) Intellectually challenged people are mainstreamed.
• B) Intellectually challenged people are inferior.
• C) Intellectually challenged people are prejudiced.
• D) Intellectually challenged people are dangerous.

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Definitions:

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Targeting

The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.

Marketing Planning Process

A systematic approach to identifying opportunities, setting objectives, developing strategies, and outlining action plans to achieve marketing goals.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual.