Nike Recently Adopted the Slogan "Here I Am" for Its

question 27

Multiple Choice

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

• A)the famous slogan did not have accurate translation in European languages.
• B)Europeans do not like tag lines that portray American thinking.
• C)college-age women in Europe are not as competitive about sports as men are.
• D)the old slogan conveys superiority of men over women.
• E)European women want to differentiate themselves from men.

---

Definitions:

Net Present Value

The calculation used to determine the current value of a series of future cash flows by discounting them at a specific rate.

Cash Inflows

Any money coming into a company from various sources, including sales, financing, and investments.

Investment Proposal

A plan or suggestion put forward for consideration by others, typically involving expenditure on assets in expectation of achieving returns.

Simple Rate of Return

The simple rate of return is a financial metric that calculates the percentage increase or decrease in value of an investment over a specific period.