Nike Recently Adopted the Slogan "Here I Am" for Its

question 27

Multiple Choice

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women.The decision to drop the famous "Just do it" tag line was based on the research indicating that:

• A)the famous slogan did not have accurate translation in European languages.
• B)Europeans do not like tag lines that portray American thinking.
• C)college-age women in Europe are not as competitive about sports as men are.
• D)the old slogan conveys superiority of men over women.
• E)European women want to differentiate themselves from men.

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Definitions:

Price of Y

The amount of money required to purchase a specific quantity of product Y or service Y.

Consumer's Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually do pay.

Net Increase

The overall rise in a particular number after all deductions or decreases have been considered.

Units of X

A term commonly used in economics and other disciplines to denote a quantity or amount of a particular good or service referred to as "X."