From the Global Marketing Perspective,the Customization of the Beatles' Records

question 55

Multiple Choice

From the global marketing perspective,the customization of the Beatles' records is a good example of:

• A) product adaptation.
• B) market penetration.
• C) diversification.
• D) product development.
• E) marketing mix.

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Definitions:

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.

Cohesiveness

The property of a group that affectively binds people, as group members, to one another and to the group as a whole, giving the group a sense of solidarity and oneness.

Polarised

Having opinions or characteristics that are directly opposite of each other, often leading to a division.

Extreme

Representing a high degree of a quality or condition, often characterized by actions or opinions that are far from the norm or average.