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What Are the Dimensions of Global Marketing Strategy (GMS)that Pertain

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Essay

What are the dimensions of global marketing strategy (GMS)that pertain to marketing management? Explain in detail giving examples.


Definitions:

Kelley's Covariation Model

A theory in psychology that describes the way people assign reasons to events by evaluating the event's consistency, distinctiveness, and the level of agreement among observers.

Internal Factor

Psychological or physiological conditions within an individual that influence their behaviors and decisions.

External Factor

Influences that impact an individual or organization but originate outside of their control.

Illusion of Control

The erroneous belief that one can influence or control outcomes that are actually determined by chance.

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