Prahalad and Hammond Have Identified Several Assumptions and Misconceptions About

question 74

Multiple Choice

Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP) that need to be corrected. All of the following mistaken assumptions are correct except:

• A)The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
• B)The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit.
• C)The poor have no money.
• D)People in BOP markets cannot use advanced technology.
• E)Global companies that target BOP markets will be criticized for exploiting the poor.

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Definitions:

Encoding Failure

A situation where the brain fails to create a memory link for information, leading to its inability to be remembered later.

Retrieval Failure

A phenomenon where information cannot be accessed or recalled from memory, often due to interference or insufficient retrieval cues.

Encoding Failure

A situation in which information does not get stored in long-term memory because of inadequate or insufficient encoding processes.

Storage Failure

A failure in the ability to retain information over time, typically referring to long-term memory loss.