One of the Basic Elements of Roger's Diffusion Theory Is

question 17

Essay

One of the basic elements of Roger's diffusion theory is the concept of adoption process which deals with the mental stages through which an individual passes from the time of his or her first knowledge of an innovation to the time of product adoption or purchase.Briefly describe these stages given examples of Apples iPhone.

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Definitions:

Preparedness

The concept in psychology that suggests organisms are innately predisposed to form certain associations or learn particular kinds of behaviors.

Stimuli

External or internal events or occurrences that elicite a response from the sensory system of an organism.

Phobia

An extreme or irrational fear or aversion to something.

Serotonin Synapses

The junctions between neurons where serotonin, a neurotransmitter important for mood regulation, is transmitted from one neuron to another.