Suppose Apple Has Collected Extensive Survey Data About Its New

question 64

Multiple Choice

Suppose Apple has collected extensive survey data about its new iPhone,and respondents have rated it on twenty different features and benefits.Now researchers want to reduce the amount of data to a few underlying dimensions.Which data analysis technique should the researchers use?

• A) analogy
• B) conjoint analysis
• C) factor analysis
• D) multidimensional scaling
• E) cluster analysis

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Definitions:

Powerful Effects

Significant impacts or changes brought about by an action, policy, or phenomenon on a society or environment.

Shared Value System

A set of principles and beliefs that are commonly accepted and practiced by a group of people.

Deviant Identity

The definition a person has of himself or herself as a deviant.

Deviant Label

A tag or designation given to individuals or behaviors that deviate from societal norms, often leading to stigma or social exclusion.