Campbell Is the World's Largest Soup Company,commanding About 80% of the U.S.canned

question 61

Multiple Choice

Campbell is the world's largest soup company,commanding about 80% of the U.S.canned soup market.However,the company has a presence in only 6% of the world's soup markets.Russians eat 32 billion servings of soup each year,and the Chinese consume 300 billion! By contrast,Americans eat 15 billion servings each year.Sensing a huge opportunity,Campbell has dispatched teams to observe Russian and Chines habits.This type of interpretation and decision is based on:

• A) demand pattern analysis.
• B) income elastic analysis.
• C) time series displacement.
• D) polycentrism.
• E) comparative analysis.