Which of the Following Environmental Factors May Require Marketers to Adjust

question 57

Multiple Choice

Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research?

• A) Researchers must be prepared for new parameters of doing business.
• B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business.
• C) Research may help reduce psychological overload.
• D) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market.
• E) all of the above

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Definitions:

Cognitive-Behavioral

Pertaining to a therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through a goal-oriented process.

Masters and Johnson

A research team known for their work in the field of human sexuality, particularly sexual response and disorders.

Sexual Function Difficulties

Problems experienced by individuals in any phase of the sexual response cycle, including desire, arousal, orgasm, and resolution, that can affect sexual satisfaction and health.

Cognitive-Behavioral Therapist

A mental health professional specializing in cognitive-behavioral therapy, a treatment that focuses on changing negative thought patterns and behaviors.