Which of the Following Is Not Recommended by Expert David

question 30

Multiple Choice

Which of the following is not recommended by expert David Arnold for companies engaged in global market research?

• A)use multiple indicators
• B)develop customized measures specific to an industry or product
• C)conduct comparative assessments in neighboring countries
• D)observation should be weighted more heavily than statements of purchase intention
• E)assess a particular market in isolation

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Definitions:

Descriptive Statistics

Descriptive statistics refer to brief descriptive coefficients that summarize a given data set, which can be either a representation of the entire or a sample of a population.

Sample

A subset of a population chosen for measurement, observation, or questioning, to provide statistical information about the population.

Population

The entire group of individuals or instances about whom we are hoping to make conclusions in a statistical analysis.

Political Pollster

A professional or organization that conducts polls and surveys to gauge public opinion and preferences in the political arena.