A Marketer of Breakfast Cereals Might Send Researchers to Preselected

question 71

Multiple Choice

A marketer of breakfast cereals might send researchers to preselected households at 6 A.M.to watch families go about their morning routines.The client could also assign a researcher to accompany family members to the grocery store to record their behavior under actual shopping conditions.This type of research method is considered as:

• A)focus group.
• B)invasion of privacy.
• C)consumer panel study.
• D)factor analysis.
• E)observation.

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Definitions:

Peripheral Route

An aspect of the elaboration likelihood model suggesting that attitudes can change in response to cues that are peripheral to the content of the message, such as the source's attractiveness or credibility.

Persuasive Message

A type of communication aimed at influencing the attitudes, beliefs, or behaviors of others through argument, reasoning, or appeal.

Socioeconomic Status

A measure of an individual's or family's economic and social position in relation to others, based on income, education, and occupation.

Low Opinion

A negative judgment or assessment about someone or something.