When the Coca-Cola Company Convened Focus Groups in Europe and Asia

question 5

Multiple Choice

When the Coca-Cola Company convened focus groups in Europe and Asia to assess potential market acceptance of a contoured aluminum soft drink can, it was attempting to collect ________ data.

• A)primary
• B)secondary
• C)incipient
• D)quantitative
• E)MIS

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Definitions:

Analyzing

The process of examining components or structures critically to understand and interpret them better.

Decision Making

The process of evaluating and choosing among alternatives to select the best course of action to achieve a desired outcome.

Whittling

The craft or activity of carving shapes out of wood pieces with a knife.

Carefully Considering

The process of thinking about something deeply and thoroughly before making a decision or forming an opinion.