Whirlpool Conducts Usability Studies That Provide Insight into the Ways

question 61

Multiple Choice

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products.In one study in an emerging market,engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator.The Whirlpool team recorded a variety of data,such as the amount of time required for the volunteer to finish the task and the number of features used.The basis of this research study was based on the fact that:

• A)listening to customers is only possible in America.
• B)data collected in the United States should be applicable in other countries.
• C)consumers in different countries prefer different types of features.
• D)in China,it will be difficult to find enough space in homes to put a refrigerator.
• E)in India,refrigerators are seldom used by customers.

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Definitions:

Artificial Intelligence

Artificial intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn like humans.

Machine Learning

A subset of artificial intelligence that focuses on building systems that learn from and make decisions based on data.

ANN

Artificial Neural Network, a computing system inspired by the neural networks that constitute animal brains, designed to pattern its way of processing information after how humans think and learn.

Desired Result

The intended or sought after outcome of a process or action, often used as a benchmark for success or quality in projects.