Companies Like Coca-Cola Had the First-Mover Advantage Since They Were

question 63

Multiple Choice

Companies like Coca-Cola had the first-mover advantage since they were the first company to enter a global market.However,there are also first-mover disadvantages which include:

• A) best chance of becoming world leader.
• B) advantage in adapting to the local culture.
• C) lead in advertising and promotion exposure.
• D) gain business experience.
• E) substantial investments in marketing.

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Definitions:

Stereotype

A widely held but oversimplified and generalized belief about a particular category of people, often leading to prejudiced attitudes and discriminatory behavior.

Subtype

A subset or a more specific form within a broader category, often used to classify subgroups with distinct characteristics.

Insufficient Justification Effect

A phenomenon where individuals rationalize their behavior when the external justification is insufficient, leading to a change in their internal beliefs or attitudes.

Eye Contact

The act of looking directly into another individual’s eyes, which is an important part of nonverbal communication.