After Evaluating the Identified Segments,decisions Have to Be Made Whether

question 59

Essay

After evaluating the identified segments,decisions have to be made whether to pursue a particular opportunity or not.Assuming the decision is made to proceed,an appropriate targeting strategy must be developed.Explain the basic categories of target marketing strategies and how they can be implemented.

---

Definitions:

Operating Activities

The day-to-day activities involved in running a business, such as selling products, managing expenses, and paying employees, which are reflected in the cash flow statement.

Statement of Cash Flows

The Statement of Cash Flows is a financial report that shows how changes in balance sheet accounts and income affect cash and cash equivalents, breaking the analysis down to operating, investing, and financing activities.

Financing Activities

Transactions that involve raising funds for the company through debt, equity, or other financial means.

Investing Activities

Transactions involving the purchase and sale of long-term assets and investments, part of the cash flow statement.