Sometimes It Is Preferable to Market to a Particular Age

question 35

True/False

Sometimes it is preferable to market to a particular age group rather than a mind-set;in such an instance,psychographic studies can help marketers arrive at a deeper understanding of consumer behavior than is possible with traditional segmentation variables.

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Definitions:

Cost Allocation

The process of assigning indirect costs to different departments, products, or projects based on relevant distribution bases.

Cost Pool

A grouping of individual costs, typically by department or service center, from which cost allocations are made.

Cost Objects

Any item for which costs are separately measured and tracked, including products, services, projects, or activities.

Cost Allocation

The process of assigning indirect costs to different products, services, or business units within a company, typically using a logical allocation base.