The Process of Global Market Segmentation Begins with the Choice

question 92

Multiple Choice

The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers.All of the following are variables that are commonly used except:

• A)demographics.
• B)polycentrics.
• C)behavioral characteristics.
• D)benefits sought.
• E)psychographics.

---

Definitions:

Social Media Skills

Competencies related to creating, curating, and managing content on social media platforms and engaging with audiences.

PR Professionals

Individuals specialized in public relations, responsible for managing the public image of organizations, individuals, or brands, and handling communication with stakeholders and media.

Writing Skills

The ability to express ideas and convey information effectively in written form.

Projected Outlook

An estimation or forecast about the future state or developments in a particular area, often based on current trends or data analysis.