"Usage Rates" and "User Status" Are Important Criteria for Which

question 46

Multiple Choice

"Usage rates" and "user status" are important criteria for which segmentation variable?

• A)demographic
• B)occupational
• C)psychographic
• D)behavioral
• E)benefit

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Definitions:

Statistic

A single measure, reported as a number, used to summarize a set of data.

Null Hypothesis

The hypothesis that there is no significant difference or effect, typically the hypothesis a researcher tries to disprove.

Distribution

Describes how the values of a variable are spread or distributed across different categories or intervals.

P > .05

Indicates that the probability of obtaining the observed data under the null hypothesis exceeds 5%, typically leading to failing to reject the null hypothesis.