Basic Criteria That Marketers Should Keep in Mind While Assessing

question 67

Multiple Choice

Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

• A)current size of the market segment.
• B)anticipated growth potential of the market.
• C)compatibility with company's overall objectives.
• D)competition in the market.
• E)securing first-mover advantage.

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Definitions:

Capital Expenditure

Funds used by an organization to acquire or upgrade physical assets to improve its long-term capacity and efficiency.

Net Cash Inflow

The amount of cash that flows into a company subtracting the cash that flows out during a specific time period.

Compensating Balance

A minimum account balance that a borrower is required to maintain with a lender, often used to offset the cost of a loan.

Loan Agreement

A contract between a borrower and a lender outlining the terms and conditions of a loan.