Which of the Following Is Generally True About the Marketing

question 27

Multiple Choice

Which of the following is generally true about the marketing of high-touch products such as fine china and crystal?

• A)It relies equally on specialized information and image.
• B)It relies less on image and more on specialized information.
• C)It relies less on specialized information and more on image.
• D)Neither image nor specialized information is relevant to the marketing of high-touch products.
• E)It relies partially on specialized information and partially on image.