"Export Selling" Involves Tailoring Various Elements of the Marketing Mix

question 100

True/False

"Export selling" involves tailoring various elements of the marketing mix to global market requirements.

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Definitions:

Outsourcing

The business practice of hiring a third party to perform services, handle operations or provide goods that are either difficult to manage or are outside the company's expertise.

Expatriates

Employees who are sent to live and work in a foreign country by their employer.

Offshoring

The practice of relocating business processes or services to another country, typically to leverage lower costs.

Reengineering

The radical redesign of business processes to achieve dramatic improvements in critical aspects like cost, quality, service, and speed.