In Chinese Markets,Nike Had a Problem Using the "Just Do

question 17

Multiple Choice

In Chinese markets,Nike had a problem using the "Just Do It" attitude which was not found to be appropriate.Finally,Nike decided to use Chinese athletes in their promotion.This type of adaptation was needed due to:

• A) Chinese do not wear running shoes.
• B) ingrained Chinese values which respect authority.
• C) Chinese athletes use Nike shoes.
• D) "Just do it" in Chinese has a negative connotation.
• E) parents do not want their children to see such ads.

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Definitions:

Glycine

The simplest amino acid with the formula NH2CH2COOH, used in the biosynthesis of proteins.

Alanine

A nonessential amino acid used by the body to build proteins and involved in metabolism.

Aspartic Acid

An amino acid with the formula C4H7NO4, important in the biosynthesis of proteins.

Histidine

An essential amino acid important in many proteins, playing a key role in enzymes and the buffering of pH in blood.