Maslow's Hierarchy Is Applicable to Global Marketing Because It Can

question 56

Multiple Choice

Maslow's hierarchy is applicable to global marketing because it can help explain how:

• A)basic human needs can drive the development of global products.
• B)"self-actualization" is the highest-order need in Japan as well as Western nations.
• C)status needs in different countries can only be fulfilled with localized products.
• D)"luxury badging" is irrelevant to companies marketing in Asia.
• E)Asians differ from Westerners in their basic physiological needs.

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Definitions:

Paid-In Capital

Funds raised by a company through the issue of securities to investors, representing the capital provided by shareholders in exchange for shares of stock.

Common Stock

A type of security that represents ownership in a corporation, giving holders voting rights and a share in the company's profits via dividends.

Balance Sheet

A financial statement that presents the financial position of a company at a specific point in time, listing assets, liabilities, and equity.

Stockholders' Equity

The residual interest in the assets of a company after deducting its liabilities, representing ownership interest in a corporation.