Before Ben & Jerry's Launched Their Ice Cream in the United

question 90

Multiple Choice

Before Ben & Jerry's launched their ice cream in the United Kingdom,the company conducted extensive research to determine whether the package design was appropriate.The research indicated that British consumers perceived the colors differently than U.S.consumers.The package design was changed accordingly.This type of strategy can be defined as:

• A)product-communications extension.
• B)product extension-communications adaptation.
• C)product adaptation-communications extension.
• D)product-communication adaptation.
• E)product invention.

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Definitions:

Evolutionary Psychology

is a theoretical approach in psychology that examines human thoughts, feelings, and behaviors through the lens of evolutionary biology, proposing that many aspects of human nature can be understood as adaptations to ancestral environments.

Adapt Reactively

To modify or change behavior after an event.

Studying Habits

Patterns and practices associated with how one prepares for exams or learns new information, significantly impacting academic performance.

Socially Decenter

The ability to step outside one's own experience or viewpoint to understand the social context and perspectives of others, promoting more effective communication.