Campbell's Has Been Marketing Soup in Japan for More Than

question 55

Multiple Choice

Campbell's has been marketing soup in Japan for more than 40 years.Early on,Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan.This compelled Campbell's to develop ads featuring a talking soup can known as "Mr.Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences.As described here,which of the following strategies has Campbell's used in Japan?

• A)product-communications extension
• B)product extension-communications adaptation
• C)product adaptation-communications extension
• D)product-communication adaptation
• E)product invention

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Definitions:

Labour Efficiency Variance

A measure used in cost accounting to evaluate the difference between the actual hours worked and the standard hours expected to produce a certain level of output.

Production Manager

The person responsible for overseeing the production process and ensuring that manufacturing runs smoothly and efficiently.

Management By Exception

A management system in which standards are set for various activities, with actual results compared to these standards. Significant deviations from standards are flagged as exceptions.

Actual

The real, measured or observed value of a quantity or cost, as opposed to estimated or budgeted figures.