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Procter & Gamble recently introduced Pampers Rash Guard. Rash Guard does not represent a new product per se; rather, the diapers are being marketed as an alternative to regular Pampers. What type of innovation do Pampers Rash Guard diapers represent?
Milieu Therapy
A therapeutic approach that utilizes the environment, including people, setting, and activities, to influence a patient's behavior positively.
Social Behaviors
Actions or reactions of individuals in response to external stimuli, which occur in a social context or during interaction with others.
Basic Living Skills
Essential skills for daily living, including personal hygiene, simple cooking, cleaning, and money management.
Erikson's Theory
A psychoanalytic theory developed by Erik Erikson that outlines eight stages of psychosocial development from infancy to adulthood.
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