Luxury Good Marketers Found a New Way to Combat Gray

question 11

Multiple Choice

Luxury good marketers found a new way to combat gray market imports into the United States.In March 1995,the U.S.Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission.The distinctive packaging of the perfume is also protected by the U.S.Copyright law.The ruling implies that:

• A) Givenchy can only be sold in copyrighted packages.
• B) Costco and Walmart will no longer be able to sell Givenchy.
• C) Costco and Walmart will be able to sell Givenchy with authorization.
• D) gray marketers will be able to market with authorization.
• E) discount drugstores cannot market a product resembling Givenchy's perfumes.

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Definitions:

Surgical Unit

A specialized hospital department where surgical procedures are performed and patients receive postoperative care.

Indwelling Catheters

Medical devices inserted into a body cavity, duct, or vessel and left in place for a period of time, especially to allow urine to drain freely from the bladder.

Inflammatory Response

The body's defense mechanism against infection and injury, resulting in redness, warmth, swelling, and pain.

Vascular Reaction

The body’s response involving blood vessels, which can include changes in size, permeability, or blood flow, often in reaction to injury or inflammation.