Luxury Good Marketers Found a New Way to Combat Gray

question 11

Multiple Choice

Luxury good marketers found a new way to combat gray market imports into the United States.In March 1995,the U.S.Supreme Court let stand an appeals court ruling prohibiting a discount drugstore chain from selling Givenchy perfume without permission.The distinctive packaging of the perfume is also protected by the U.S.Copyright law.The ruling implies that:

• A) Givenchy can only be sold in copyrighted packages.
• B) Costco and Walmart will no longer be able to sell Givenchy.
• C) Costco and Walmart will be able to sell Givenchy with authorization.
• D) gray marketers will be able to market with authorization.
• E) discount drugstores cannot market a product resembling Givenchy's perfumes.

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Definitions:

Swimmer's Ear

An infection of the outer ear canal, often caused by water remaining in the ear after swimming, leading to inflammation and infection.

Flushed Out

Cleansed, cleared, or purged, often with a fluid.

Stapes

A small bone in the middle ear that is attached to the inner ear; also called the stirrup.

Bone Tissue

The hard, dense connective tissue that forms the structural elements of the skeleton, providing support and protection.