Marketing Channels Exist to Create Utility for Customers

question 9

Multiple Choice

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:

• A)place utility.
• B)price utility.
• C)information utility.
• D)form utility.
• E)time utility.

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Definitions:

Dentist's Drill

A tool used by dentists to remove decay from teeth and prepare them for fillings.

Cringing

A physical or emotional reaction of discomfort, embarrassment, or fear, often characterized by shrinking back or cowering.

Classical Conditioning

The procedure of learning by which two stimuli are frequently paired, causing a response initially prompted by the second stimulus to ultimately be prompted by the first stimulus.

Advertisers

Entities that promote products, services, or ideas to potential consumers through various forms of media.