In Selecting an Advertising Agency,all but One of the Following

question 59

Multiple Choice

In selecting an advertising agency,all but one of the following issues should be taken into consideration:

• A) company organization.
• B) national responsiveness.
• C) area coverage.
• D) buyer perception.
• E) franchise or company owned status.

---

Definitions:

Deferred Exploration Expenditure

Costs incurred in the exploration of resources which are not immediately expensed but are capitalized and amortized over time.

Accumulated Depreciation

The total amount of a tangible asset's cost that has been allocated as depreciation expense since the asset was put into use.

Sundry Liabilities

Various small or infrequent debts and liabilities not classified in the main liabilities categories on a company's balance sheet.

One-Line Method

A consolidation technique, often used in accounting for investments, where only the net income and not the detailed financial activities of an affiliate are included in the parent company's financial statements.