Because Advertising Is Often Designed to Add ________ Value to Product

question 26

Multiple Choice

Because advertising is often designed to add ________ value to product or brand,it plays a more important communications role in marketing consumer products than in marketing industrial products.

• A) social
• B) monetary
• C) cultural
• D) psychological
• E) emotional

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Definitions:

Hostile Beliefs

Negative attitudes or assumptions about others that are characterized by suspicion, antagonism, or animosity.

Benevolent Beliefs

Positive but patronizing beliefs and attitudes that can unintentionally perpetuate inequality, often viewed as harmless or even supportive by those who hold them.

Justification Suppression Model

The idea that people endorse and freely express stereotypes in part to justify their own negative affective reactions to outgroup members.

Stereotype Threat Hypothesis

The stereotype threat hypothesis proposes that individuals at risk of confirming negative stereotypes about their social group may underperform in relevant tasks due to increased stress and anxiety.