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What do Unilever and Procter & Gamble have in common?
Moral-Hazard Problem
The moral-hazard problem arises in situations where one party's willingness to take risks is increased because the negative consequences of those risks will be borne by another party.
Principal-Agent Problem
A dilemma in economics where one party (agent) is supposed to act in the best interest of another (principal) but may have a tendency to act in their own interest.
Asymmetric Information
A situation in which one party in a transaction has more or superior information compared to the other.
Informational Asymmetry
A situation where one party in a transaction has more or better information compared to another, potentially leading to an imbalance in power or unfair transactions.
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